Be the product
AI recommends.
When users ask AI "What's the best…?", the answer is built from trusted publisher pages. If your product isn't on those pages, it won't be recommended.
AI is replacing comparison sites as the
#1 product discovery channel
Consumers no longer browse 10 review sites before buying. They ask AI for a recommendation — and trust the answer. Your product strategy needs to adapt.
Measure what matters for product visibility
Clicks and ROAS don't capture AI influence. Product recommendation campaigns are measured by how AI cites, ranks, and frames your product in buying queries.
Product Mention Rate
How often AI names your product when users ask for recommendations. The new measure of product visibility.
Recommendation Position
Where your product ranks in the AI recommendation list. First product cited = highest purchase intent.
Sentiment & Framing
Whether AI frames your product as "top pick" or "best value" — shaping buying decisions before the first click.
Why product teams need AI search advertising
AI is becoming the default product advisor. Brands that secure recommendations now capture purchase intent before competitors even show up.
Be the Product AI Recommends
When users ask "What's the best…?", your product appears in the answer. Across ChatGPT, Perplexity, Copilot, and Gemini.
Influence Purchase Decisions Earlier
AI answers are becoming the first step in buying journeys. Place your product at the moment of highest intent.
Target High-Intent Product Prompts
Reach users asking "best running shoes under $150" or "top CRM for startups" — not broad keywords, specific buying queries.
Outrank Competitors in AI Answers
Your competitors are already being cited. Secure placements on the sources AI trusts to move ahead in recommendation lists.
Control How AI Describes Your Product
Shape the narrative. Ensure AI highlights your key differentiators, not just generic category descriptions.
Launch in Minutes, Measure Instantly
Activate product recommendation campaigns fast. Track citation rate, position, and sentiment lift in real time.
From audit to AI recommendation in 4 steps
Identify where AI recommends competitors, place your product on trusted sources, and track recommendation lift.
Audit Your Product Visibility in AI
See how AI engines currently recommend products in your category. Identify gaps where competitors are cited and you're not.
Map High-Intent Product Prompts
We identify the exact buying queries users ask — "best", "top rated", "recommended" — and the publisher pages AI cites in response.
Place Your Product on Trusted Sources
Launch contextual ads on the publisher pages AI references most. Your product becomes part of the recommendation.
Track Recommendation Lift & Optimize
Monitor product mention rate, recommendation position, and sentiment framing. Optimize for maximum AI citation.
One platform. Full control.
Set your budget, target buying queries, launch product campaigns, and track recommendation lift — no minimum spend.
Product Recommendation Campaigns
Target buying queries, place products on trusted sources, and forecast recommendation lift before going live.
| Simulation Name | Campaign Date | Goal | Placements | AI Platforms | Budget | Targeted Prompts | Avg. Citation Rate | Est. Forecast | Actions |
|---|---|---|---|---|---|---|---|---|---|
Best Running Shoes 2026 Nike — Air Max | Jan 15, 2026 — Mar 15, 2026 | PRODUCT RECOMMENDATION | 18 |  '%20fill-rule='evenodd'%20d='M11.469,4l11.39,10.494v-0.002V4.024h2.217v10.517%20L36.518,4v11.965h4.697v17.258h-4.683v10.654L25.077,33.813v10.18h-2.217V33.979L11.482,44V33.224H6.785V15.965h4.685V4z%20M21.188,18.155H9.002v12.878h2.477v-4.062L21.188,18.155z%20M13.699,27.943v11.17l9.16-8.068V19.623L13.699,27.943z%20M25.141,30.938%20V19.612l9.163,8.321v5.291h0.012v5.775L25.141,30.938z%20M36.532,31.033h2.466V18.155H26.903l9.629,8.725V31.033z%20M34.301,15.965%20V9.038l-7.519,6.927H34.301z%20M21.205,15.965h-7.519V9.038L21.205,15.965z'%20clip-rule='evenodd'/%3e%3c/svg%3e) | $32,000 | 210 | 22% | 1.8M Impressions | |
Top CRM Comparison HubSpot vs Salesforce | Feb 1, 2026 — Apr 30, 2026 | PRODUCT RECOMMENDATION | 14 | %20scale(2.81%202.81)'%20%3e%3clinearGradient%20id='SVGID_1'%20gradientUnits='userSpaceOnUse'%20x1='60.0525'%20y1='33.3396'%20x2='34.8444'%20y2='52.867'%3e%3cstop%20offset='0%25'%20style='stop-color:rgb(145,104,192);stop-opacity:%201'/%3e%3cstop%20offset='34.300000000000004%25'%20style='stop-color:rgb(86,132,209);stop-opacity:%201'/%3e%3cstop%20offset='67.2%25'%20style='stop-color:rgb(27,161,227);stop-opacity:%201'/%3e%3c/linearGradient%3e%3cpath%20d='M%2090%2045.09%20C%2065.838%2046.573%2046.573%2065.838%2045.09%2090%20h%20-0.18%20C%2043.43%2065.837%2024.163%2046.57%200%2045.09%20v%20-0.18%20C%2024.163%2043.43%2043.43%2024.163%2044.91%200%20h%200.18%20C%2046.573%2024.162%2065.838%2043.427%2090%2044.91%20V%2045.09%20z'%20style='stroke:%20none;%20stroke-width:%201;%20stroke-dasharray:%20none;%20stroke-linecap:%20butt;%20stroke-linejoin:%20miter;%20stroke-miterlimit:%2010;%20fill:%20url(%23SVGID_1);%20fill-rule:%20nonzero;%20opacity:%201;'%20transform='%20matrix(1%200%200%201%200%200)%20'%20stroke-linecap='round'%20/%3e%3c/g%3e%3c/svg%3e)  | $18,500 | 124 | 15% | 680K Impressions | |
Best Skincare for Sensitive Skin La Roche-Posay | Mar 1, 2026 — May 31, 2026 | PRODUCT RECOMMENDATION | 22 | | $45,000 | 312 | 38% | 2.4M Impressions |
See how products are winning
in AI recommendations
Discover how leading brands across e-commerce, SaaS, beauty, and more are driving product visibility through the Smalk Ad Network.
"We noticed competitors were consistently recommended by ChatGPT while our products were absent. Within weeks of launching on Smalk, our citation rate doubled and we moved to the #1 recommendation position."
FAQs
Common questions about product recommendation in AI search and the Smalk Ad Network.
AI won't recommend your product
if it doesn't know it exists.
Millions of purchase decisions now start with an AI answer. The products that get recommended are the ones that advertise on the sources AI trusts.