Search is changing.
So is advertising.
Consumers are moving to AI-powered search. The brands that win tomorrow are the ones advertising there today. Meet the pioneers defining a new category: AI Search Advertising.
Early movers in AI Search Advertising
How dentsu proved GEA works for Midas.
dentsu needed to prove that Generative Engine Advertising could deliver measurable brand lift for Midas — France's leading automotive maintenance network. With Smalk AI, they ran a 30-day campaign across ChatGPT and Perplexity that generated +98 incremental brand mentions versus the pre-campaign baseline.
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"Generative Engine Advertising gave us something display never could — our brand inside the AI answer, exactly when consumers were asking about car maintenance. The results speak for themselves."
Generative Engine Advertising:
the next era of Search Advertising
SEA put brands on search results pages. GEA puts brands inside AI-generated answers. Same intent, new medium — and the brands that move first are already seeing compounding results.
The window is now
AI search adoption is doubling every quarter. Brands that establish presence now build compounding visibility that late entrants will never catch up to.
Attention has moved
Consumers ask AI for answers, not search engines. AI Search Advertising places your brand inside those answers — right where attention now lives.
Proven, measurable results
This is not a bet on the future. Campaigns are already running, results are already being measured, and brands are already winning. The data is real.
Join the brands defining
AI Search Advertising.
A new advertising category is being written right now. The pioneers above got there first — your brand can be next.