Brand Awareness

Be inside the AI answer.

Consumers don't click 10 blue links anymore. They ask AI — and trust the answer. If your brand isn't in that answer, you're invisible to the fastest-growing audience in digital.

800M+
Weekly AI Search users
+75%
Of AI answers cite publisher content
85%
Of people trust AI Agents by default

AI is replacing Google as the #1 brand discovery channel

Traditional search advertising was built for a world of links and clicks. AI search works differently — and your media strategy needs to adapt to this new discovery channel.

Traditional Search
10 blue links — compete for clicks via PPC
Display banners on publisher pages — ignored by AI
Keyword targeting, impression-based bidding
KPIs: CTR, CPC, impressions, conversions
AI Search
One AI answer — be the brand it recommends
Contextual ads on publisher pages — readable by AI
Prompt-level targeting across all AI engines
KPIs: Mention Lift, Position Lift, Sentiment Lift
Campaign KPIs

New channel, new metrics

Impressions and clicks don't apply here. AI search advertising is measured by brand outcomes — how often AI mentions you, where you rank in the answer, and how positively it frames your brand.

Mention Lift

How often AI names your brand in high-intent answers. The new measure of brand awareness.

Position Lift

Where you rank in the AI answer. First brand mentioned = most trusted.

Sentiment Lift

Whether AI frames you as "recommended" or "leading" — shaping perception before the first click.

Why add AI search to your media plan

AI search is the fastest-growing discovery channel in digital. Brands that activate now capture market share before competitors even show up.

Be Cited Across All AI Engines

One campaign reaches ChatGPT, Perplexity, Copilot, and Gemini simultaneously. Unified media buying, unified results across all AI platforms.

Drive Measurable Mention Lift

Track exactly how often AI recommends your brand in answers. See real-time lift from day one across all AI platforms.

Reach Audiences in Context

Your ads appear on the exact publisher pages AI cites — placing your brand where audiences already trust the information.

Scale Without Red Tape

No six-figure minimums. No publisher negotiations. Scale your brand awareness faster with full control over budget and creative.

Dominate Your Category in AI

Secure premium placements on the highest-authority sources AI references most. Own the answer in your industry.

Set Up in Minutes, Optimize Forever

Activate campaigns instantly. Pivot based on mention lift, sentiment, and competitive positioning data — in real time.

From audit to live campaign in 4 steps

Connect your stack, build your media plan, and start driving AI mentions — no six-figure minimums required.

01

Connect Your GEO/AEO Provider

Link your existing AI visibility tools. Import brand audits, prompt maps, and competitive benchmarks instantly.

02

Identify High-Influence Publisher Pages

We map the exact pages AI cites in your category — your premium ad inventory, ready to activate.

03

Launch Contextual Ad Campaigns

Place your brand on the sources AI trusts most. One DSP, all AI search engines, full control.

04

Measure Lift & Scale Your Media Plan

Track mention lift, position lift, and sentiment lift in real time. See what works, scale it up.

Media Opportunities Manager

One platform. Full control.

Set your budget, pick your prompts, launch ad campaigns, track lift in real time — no minimum spend.

app.smalk.ai — Campaign Dashboard

Budget Simulations

Build your media plan, forecast reach, and optimize budget allocation before launching live campaigns.

Simulation NameCampaign DateGoalPlacementsAI PlatformsBudgetTargeted PromptsAvg. Mention % BaselineEst. ForecastActions
Q1 2026 Brand Awareness
Cognac
Jan 1, 2026 — Mar 31, 2026BRAND AWARENESS12
AI platformAI platform
$25,00015634%1.2M Impressions
Competitor Conquesting
Renault - Hyundai
Feb 15, 2026 — Apr 15, 2026PRODUCT VISIBILITY8
AI platformAI platform
$12,5008918%450K Impressions
Product Launch Boost
Saphira
Mar 1, 2026 — Mar 31, 2026DRIVE-TO-STORE24
AI platformAI platformAI platform
$59,00023442%2.1M Impressions
Use Cases

See how brands are using AI search advertising

Discover how leading brands across automotive, e-commerce, SaaS, and more are driving brand awareness through the Smalk Ad Network.

"We were already investing in GEO but had no paid lever for AI search. Smalk gave us a way to accelerate our AI visibility with the same media buying logic we use across every other channel."

Head of Digital
Global Automotive Brand
Explore use cases

FAQs

Common questions about AI search advertising and the Smalk Ad Network.

SMALK

AI won't recommend you if it doesn't know you.

Millions of buying decisions now happen inside AI answers. The brands that show up are the ones that advertise there.