Turn invisible AI visitors
into visible insights
Your website is already visited by AI Agents looking for answers and your GA4 dashboard is only showing half the story. Smalk shows you which models visit, what they read, and how to act on it.
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Gemini
ClaudeWorks with all major AI models
Data-driven decision-making
Three modules. One dashboard. Every signal you need to understand, optimize, and monetize your AI audience.
Know who's reading — human or machine
GA4 lumps everything together. Smalk separates AI crawlers from human visitors and tells you which model sent them, whether it was a training run or a live query, and how often they come back.
Model-Level Identification
See exactly which AI model — ChatGPT, Perplexity, Claude, Gemini, Copilot — is on your site and what pages it reads.
Intent Classification
Know whether an AI agent is training on your content or actively answering a real user question. Two very different signals.
Live Activity Feed
Watch crawls happen in real time instead of waiting for next-day reports. Spot anomalies and spikes the moment they occur.
Trend Lines
Track visit volume per model over weeks and months. Spot which AI engines are increasing their reliance on your publication.
You can't optimize what you can't track
GA4 tracks humans clicking links. Smalk tracks machines citing content. One was built for the pageview era. The other for what comes next.
Start tracking in under 2 minutes
One snippet. No dev team required. Your dashboard starts populating the moment the first AI crawler arrives.
Install the tag
Paste one JS snippet or use our WordPress, Drupal, or Wix plugin. Two minutes, no developer needed.
Detection starts
Smalk identifies every AI visitors from the first visit and classify crawlers from AI agents sent by humans.
Data flows in
Your dashboard fills with model-level traffic, top pages, authority scores, and referral attribution in real time.
Act on it
Brief your editorial team, adjust your content strategy, and hand your sales house the proof they need to sell.
Works with your existing stack
Pre-built connectors for the most popular CMS platforms, plus a flexible API for custom setups. Pick your stack and go.
WordPress
One-click plugin install
Drupal
Native module available
Wix
Native app available
Custom / API
REST API
The publishers who measure first, win first
AI search adoption is doubling every quarter. The window to build your data advantage is open — but it won't stay open forever.
AI traffic is surging
AI visitors are growing faster than organic search. Publishers who can't measure this traffic are flying blind and leaving revenue on the table.
Editorial intelligence
Your editorial team writes for humans, but AI models pick the winners. Without data, every content decision is a guess.
Advertisers want proof
Your sales house can't sell an audience it can't quantify. Smalk gives them the numbers to close more deals.