WTF is GEA? Another acronym?

GEA stands for Generative Engine Advertising: advertising for the AI search era. Smalk uses organic-answer insights to guide contextual ads on our Publisher Citation Network and also manages AI Platform Ads. These channels support the journey from brand consideration to website clicks and purchases. Paid placements are separate from organic recommendations and do not guarantee organic rankings.

How do I get started with Smalk?

Book a call to discuss your priority prompts, audience, budget and website conversion goals. We review your brand’s presence in organic AI answers and the sources they cite, then plan contextual publisher campaigns and AI Platform Ads around your objectives and available inventory.

Does Smalk manage AI Platform Ads as well as publisher ads?

Yes. Our Publisher Citation Network activates contextual ads on publisher sites to build brand consideration. AI Platform Ads are paid placements within AI platforms, such as ChatGPT Ads and Google AI Mode Ads. Smalk manages and optimizes these campaigns for qualified website clicks and purchases. Formats and availability vary by platform.

What budget do I need to get started?

The budget depends on your objectives, chosen channels and available inventory. Book a call to discuss a plan for contextual publisher ads, AI Platform Ads or both, and confirm the requirements for each channel before launch.

Which GEO/AEO tools do you integrate with?

We integrate with leading GEO/AEO solutions and also support custom integrations. These insights help identify where your brand appears in organic AI answers and which sources inform them, so you can plan paid activation around relevant topics. Contact us to confirm support for your tool.

How should I evaluate results across the funnel?

Start with your brand’s presence in organic AI answers and your consideration goals for contextual publisher campaigns. For AI Platform Ads, focus on qualified clicks to your website and purchases there. Evaluate each stage using the campaign and website data available to you. Visibility gains are not financial ROI: assessing return on ad spend requires purchase revenue and ad costs, with suitable conversion tracking and attribution.

As a Publisher - how do I make money from AI?

AI systems use your content to generate answers, but traditional ads don’t capture that value. Smalk helps you measure, grow, and monetize your visibility in AI answers with a next-gen. SSP — turning AI usage into measurable revenue. Contact our publishing team to get started.

AI Search Advertising for
ChatGPT
Perplexity

When shoppers ask AI, make your brand part of the decision. One media platform. Publisher Citation Network + AI Platform Ads.

From intelligence to media buying

Know where to invest. Buy the right AI media mix.

Smalk tracks the media sources LLMs use in real time, identifies key context signals and analyzes competitor claims. We turn these insights into on-site and off-site GEA media strategies for your brand.

ChatGPT

I’m starting to run two or three times a week, mostly on roads. What shoes would you recommend?

Organic answer

For a few road runs each week, I’d look for comfortable cushioning and a versatile daily trainer. Two options worth trying:

1. ASICS Novablast 5

A good option if you prefer a soft, bouncy feel. Its cushioning suits easy miles and everyday training.

Running Shoes Guru · review

2. Nike Pegasus 41

A versatile daily trainer for road running. Worth trying if you want a familiar, balanced feel for regular outings.

Running Shoes Guru · review

Try both on if you can. Choose the pair that feels secure at the heel, with enough room for your toes—comfort matters more than the brand.

ASICS Novablast 5

Start your next run in comfort

Explore the ASICS Novablast 5 for cushioned daily runs. Find the fit that works for you.

Find your context
Identify the questions and topics where your brand should focus its paid media.
Understand the competition
Analyze competitor claims and paid investment with Smalk Ads Intelligence.
One media plan. One buying point.
Get a recommended media mix and buy it from one place.

Generative Engine Advertising

The Unified Advertising Platform for AI Search

Get your brand seen and considered. Create a new media offering for your agency. Turn your publishing authority into ad revenue.

For Brands & Acquisition Teams

Understand your presence in organic AI answers. Build brand consideration with contextual publisher ads, then optimize AI Platform Ads for qualified clicks and purchases on your website.

Learn more

For Agencies & Media Buyers

Plan your clients’ AI search campaigns from consideration to conversion. Use organic-answer insights to guide contextual publisher ads and AI Platform Ads, with website clicks and purchases as conversion goals.

Learn more

For Publishers & Sales Houses

Capture the value of being the source AI engines trust. Transform your existing authority into AI-ready ad inventory and unlock a new stream of revenue every time an agent turns to your content for AI answers.

Learn more

They already trust us

AI Search DSP

Made for Advertisers.
From Consideration to Conversion.

Use organic-answer insights to guide contextual publisher campaigns and AI Platform Ads.Build brand consideration, then optimize for qualified clicks and purchases on your website.

Plan both AI search advertising channels.

Build media plans around priority prompts. Activate contextual ads on our Publisher Citation Network and manage AI Platform Ads within AI platforms.

Mapping top media sources trusted by AI agents

Media source mapping30 top sources identified

Identifying available ad placements

Ad inventory checkContext network scan: ads available

Generating contextual native ad

Contextual creative generationSizing creative + writing copy

Launching AI Visibility ad campaign

AI visibility campaign launchCampaign live across inventory

Connect your AEO/GEO tool.

Use insights into organic answers and cited sources to inform your paid media strategy.

+50 more GEO tools integrated

Set goals beyond visibility.

Consider brand visibility alongside website clicks and purchases. Evaluate outcomes with available campaign and website data.

Visibility lift · example

+68%

Contextual Ads for AI Agent Visitors.

Build consideration with native text ads alongside relevant publisher content. These off-site placements are readable by AI agents; they do not buy or guarantee an organic recommendation.

AI-Readable

Use Cases

They moved first. Here’s what happened.

Explore the campaigns of brands and agencies already investing in AI Search.

Dentsu × Midas: the story behind the campaign.

Explore use cases

"ChatGPT Ads just dropped and OpenAI joins Google in the onsite monetization game. But the real opportunity is offsite. Just like Google’s Display Network powers publisher inventory, we built Smalk to place contextual ads on ChatGPT’s trusted media sources. So that, Brands can now capture mentions where AI actually sends traffic."

AI Search SSP

Made for Publishers.
Monetize the Agentic Web

Turn your content into high-value AI advertising inventory. Connect with brands looking to appear in the answers that cite your articles.

Track your AI Visitors.

Identify which of your pages are being cited by AI agents today.

Agent Visits

Last 30 days

2,501+23%

ChatGPT+18%

1247

Perplexity+42%

863

Claude+7%

391

Monetize the AI traffic replacing your search revenue.

Provide your editorial team with AI analytics and content tools to position your content as a trusted source AI agents rely on to generate answers — and convert that authority into new revenue streams.

Content Flywheel

Cycle 1

OptimizeGEO / AEO content

AttractAI agent traffic

EarnBrand citations

MonetizeAI search revenue

Each cycle compounds growth

Flywheel effect

Activate AI-ready inventory with our Agentic Web SSP.

30% of your visitors are now AI agents. Place contextual ads on the pages they trust and cite — and get paid for your reach.

Set up your Ad Placements

Select pages cited by AI · configure ad zones

Define your Rules & Rates

Floor prices · brand exclusions · approval flow

Get Paid

Real-time earnings dashboard · automatic payouts

Built-in Publisher Guardrails.

Every ad natively aligns with your editorial standards.

Auto or Manual ApprovalPublish automatically or review and approve every ad manually.

Category ExclusionExclude sensitive categories to protect your audience.

Floor PricesSet the lowest acceptable price for every placement.

Auto or Manual ApprovalPublish automatically or review and approve every ad manually.

Category ExclusionExclude sensitive categories to protect your audience.

Floor PricesSet the lowest acceptable price for every placement.

Auto or Manual ApprovalPublish automatically or review and approve every ad manually.

Category ExclusionExclude sensitive categories to protect your audience.

Floor PricesSet the lowest acceptable price for every placement.

Custom AI InstructionsDefine contextual rules your AI ad agent must follow.

Mention & Legal RulesSet legal mentions and rules all ads must respect.

Brand ExclusionPrevent certain brands from sponsoring your content.

Custom AI InstructionsDefine contextual rules your AI ad agent must follow.

Mention & Legal RulesSet legal mentions and rules all ads must respect.

Brand ExclusionPrevent certain brands from sponsoring your content.

Custom AI InstructionsDefine contextual rules your AI ad agent must follow.

Mention & Legal RulesSet legal mentions and rules all ads must respect.

Brand ExclusionPrevent certain brands from sponsoring your content.

GEA Research Center

Let's Reshape Advertising
in the AI Search era

The biggest media shift since Google Ads is happening now. We're the community experimenting with how to advertise inside AI answers.

Scroll

Oct 24, 20255 min read

The Shift from SEO to AEO

Why optimizing for answers is different than ranking for links.

Read Article

Nov 2, 20257 min read

Understanding LLM Hallucinations in Brand Context

How AI models generate brand narratives and how to steer them.

Read Article

Nov 15, 20254 min read

The New KPI: Share of Model

Measuring your brand's presence in AI-generated responses.

Read Article

Nov 28, 20256 min read

Semantic Distance in AI Search

How vector databases connect user intent to your brand entities.

Read Article

Dec 10, 20258 min read

Agentic Web: The Future of Browsing

Preparing your digital estate for autonomous AI agents.

Read Article

Dec 15, 20256 min read

Optimizing for Perplexity AI

Specific strategies for citation-based AI search engines.

Read Article

Jan 5, 20265 min read

The Role of Structured Data in GEA

How schema markup helps LLMs understand your brand entities.

Read Article

Oct 24, 20255 min read

The Shift from SEO to AEO

Why optimizing for answers is different than ranking for links.

Read Article

Nov 2, 20257 min read

Understanding LLM Hallucinations in Brand Context

How AI models generate brand narratives and how to steer them.

Read Article

Nov 15, 20254 min read

The New KPI: Share of Model

Measuring your brand's presence in AI-generated responses.

Read Article

Nov 28, 20256 min read

Semantic Distance in AI Search

How vector databases connect user intent to your brand entities.

Read Article

Dec 10, 20258 min read

Agentic Web: The Future of Browsing

Preparing your digital estate for autonomous AI agents.

Read Article

Dec 15, 20256 min read

Optimizing for Perplexity AI

Specific strategies for citation-based AI search engines.

Read Article

Jan 5, 20265 min read

The Role of Structured Data in GEA

How schema markup helps LLMs understand your brand entities.

Read Article

Oct 24, 20255 min read

The Shift from SEO to AEO

Why optimizing for answers is different than ranking for links.

Read Article

Nov 2, 20257 min read

Understanding LLM Hallucinations in Brand Context

How AI models generate brand narratives and how to steer them.

Read Article

Nov 15, 20254 min read

The New KPI: Share of Model

Measuring your brand's presence in AI-generated responses.

Read Article

Nov 28, 20256 min read

Semantic Distance in AI Search

How vector databases connect user intent to your brand entities.

Read Article

Dec 10, 20258 min read

Agentic Web: The Future of Browsing

Preparing your digital estate for autonomous AI agents.

Read Article

Dec 15, 20256 min read

Optimizing for Perplexity AI

Specific strategies for citation-based AI search engines.

Read Article

Jan 5, 20265 min read

The Role of Structured Data in GEA

How schema markup helps LLMs understand your brand entities.

Read Article

Oct 24, 20255 min read

The Shift from SEO to AEO

Why optimizing for answers is different than ranking for links.

Read Article

Nov 2, 20257 min read

Understanding LLM Hallucinations in Brand Context

How AI models generate brand narratives and how to steer them.

Read Article

Nov 15, 20254 min read

The New KPI: Share of Model

Measuring your brand's presence in AI-generated responses.

Read Article

Nov 28, 20256 min read

Semantic Distance in AI Search

How vector databases connect user intent to your brand entities.

Read Article

Dec 10, 20258 min read

Agentic Web: The Future of Browsing

Preparing your digital estate for autonomous AI agents.

Read Article

Dec 15, 20256 min read

Optimizing for Perplexity AI

Specific strategies for citation-based AI search engines.

Read Article

Jan 5, 20265 min read

The Role of Structured Data in GEA

How schema markup helps LLMs understand your brand entities.

Read Article

Oct 24, 20255 min read

The Shift from SEO to AEO

Why optimizing for answers is different than ranking for links.

Read Article

Nov 2, 20257 min read

Understanding LLM Hallucinations in Brand Context

How AI models generate brand narratives and how to steer them.

Read Article

Nov 15, 20254 min read

The New KPI: Share of Model

Measuring your brand's presence in AI-generated responses.

Read Article

Nov 28, 20256 min read

Semantic Distance in AI Search

How vector databases connect user intent to your brand entities.

Read Article

Dec 10, 20258 min read

Agentic Web: The Future of Browsing

Preparing your digital estate for autonomous AI agents.

Read Article

Dec 15, 20256 min read

Optimizing for Perplexity AI

Specific strategies for citation-based AI search engines.

Read Article

Jan 5, 20265 min read

The Role of Structured Data in GEA

How schema markup helps LLMs understand your brand entities.

Read Article

FAQs

Get answers to the most common questions about Smalk.

Search is changing.
So is Search Advertising.

Connect brand consideration in AI search with clicks and purchases on your website.
Combine organic-answer insights, our Publisher Citation Network and AI Platform Ads in your media strategy.

Book a call

AI Search Advertising for ChatGPTPerplexity

11. 1. ASICS Novablast 5

2. 2. Nike Pegasus 41

Start your next run in comfort

Find your context

Understand the competition

One media plan. One buying point.

The Unified Advertising Platform for AI Search

For Brands & Acquisition Teams

For Agencies & Media Buyers

For Publishers & Sales Houses

They already trust us

Made for Advertisers.From Consideration to Conversion.

Plan both AI search advertising channels.

Connect your AEO/GEO tool.

Set goals beyond visibility.

Contextual Ads for AI Agent Visitors.

Dentsu × Midas

Dentsu × Midas: the story behind the campaign.

Cosmo5 × Tediber

Make Tediber part of the mattress shortlist.

Publicis × Mercedes

Build consideration in electric-SUV answers.

Havas × BNPP

Understand how AI talks about student banking.

Made for Publishers.Monetize the Agentic Web

Track your AI Visitors.

Monetize the AI traffic replacing your search revenue.

Activate AI-ready inventory with our Agentic Web SSP.

Built-in Publisher Guardrails.

Let's Reshape Advertisingin the AI Search era

The Shift from SEO to AEO

Understanding LLM Hallucinations in Brand Context

The New KPI: Share of Model

Semantic Distance in AI Search

Agentic Web: The Future of Browsing

Optimizing for Perplexity AI

The Role of Structured Data in GEA

The Shift from SEO to AEO

Understanding LLM Hallucinations in Brand Context

The New KPI: Share of Model

Semantic Distance in AI Search

Agentic Web: The Future of Browsing

Optimizing for Perplexity AI

The Role of Structured Data in GEA

The Shift from SEO to AEO

Understanding LLM Hallucinations in Brand Context

The New KPI: Share of Model

Semantic Distance in AI Search

Agentic Web: The Future of Browsing

Optimizing for Perplexity AI

The Role of Structured Data in GEA

The Shift from SEO to AEO

Understanding LLM Hallucinations in Brand Context

The New KPI: Share of Model

Semantic Distance in AI Search

Agentic Web: The Future of Browsing

Optimizing for Perplexity AI

The Role of Structured Data in GEA

The Shift from SEO to AEO

Understanding LLM Hallucinations in Brand Context

The New KPI: Share of Model

Semantic Distance in AI Search

Agentic Web: The Future of Browsing

Optimizing for Perplexity AI

The Role of Structured Data in GEA

FAQs

WTF is GEA? Another acronym?

How do I get started with Smalk?

Does Smalk manage AI Platform Ads as well as publisher ads?

What budget do I need to get started?

Which GEO/AEO tools do you integrate with?

How should I evaluate results across the funnel?

As a Publisher - how do I make money from AI?

Search is changing.So is Search Advertising.

AI Search Advertising for
ChatGPT
Perplexity

1. ASICS Novablast 5

2. Nike Pegasus 41

Made for Advertisers.
From Consideration to Conversion.

Made for Publishers.
Monetize the Agentic Web

Let's Reshape Advertising
in the AI Search era

Search is changing.
So is Search Advertising.